The best alternative to Toast Loyalty
Toast Loyalty is US-only, restaurant-only, and costs $50+/month as an add-on. Cockato works worldwide, for any business, with wallet passes and SMS marketing — starting free.
No credit card required · Free forever up to 50 members
Toast Loyalty vs Cockato
See exactly how Cockato compares — feature by feature.
| Feature | Toast Loyalty | Cockato |
|---|---|---|
| Available worldwide | US only | |
| Works for any business type | Restaurants only | |
| Free tier | Yes — 50 members | |
| Starting price | $50+/mo add-on | $0 (free tier) |
| Apple & Google Wallet passes | ||
| QR code signup | ||
| SMS marketing | Add-on | Included |
| Works without Toast POS | ||
| Points & punch card programs | Points only | Both |
| Multi-location support | ||
| No POS lock-in | ||
| Custom branding | Limited | Full |
| Month-to-month billing | Contract |
Common Toast Loyalty frustrations
US-only availability
Toast Loyalty only works in the United States. If you operate outside the US — or plan to expand internationally — it's a dead end.
Restaurant-only platform
Toast is built exclusively for restaurants. If you run a café, retail store, salon, or any other business type, Toast Loyalty isn't designed for you.
$50+/month as an add-on
Toast Loyalty is an expensive add-on to an already costly Toast POS system. You're paying premium prices for basic loyalty features.
Locked into Toast ecosystem
Toast Loyalty only works with Toast POS. If you ever switch payment systems, your loyalty program goes with it. No portability.
What you get with Cockato
A modern, wallet-native loyalty platform that works for any business — worldwide.
Available worldwide
Use Cockato in any country. No geographic restrictions — serve customers wherever your business operates.
Works for any business
Restaurants, cafés, salons, retail, spas — Cockato adapts to any business type, not just restaurants.
Apple & Google Wallet passes
Customers carry their loyalty card in their phone's wallet. Always accessible, never forgotten.
QR code signup
Customers scan a QR code and they're enrolled in 10 seconds. No account creation, no phone number entry.
SMS & email marketing included
Built-in campaigns, birthday rewards, and automated re-engagement — no paid add-ons needed.
Free to start
50 active members free. Paid plans from $9.99/month. No POS system required, no contracts.
Switch in 3 simple steps
Create your Cockato account
Sign up free in under 2 minutes. Design your loyalty program with your branding and reward rules.
Place your QR code
Put the QR code at your counter, on tables, or on receipts. It works alongside your existing Toast POS.
Customers join instantly
Customers scan, enter their name, and get a wallet pass. Every purchase earns rewards automatically.
190+
Countries supported
Worldwide
10s
Avg. signup time
Via QR code
4.8★
User rating
From 127 reviews
$0
To get started
Free forever tier
"Toast Loyalty was costing us $50/month on top of our POS fees, and it didn't even have wallet passes. Cockato gives us more features for $9.99. Best decision we made."
David R.
Owner, Riverside Grill
Frequently Asked Questions
Ready to switch from Toast Loyalty?
Join thousands of businesses that chose Cockato for simpler, more powerful loyalty. Free to start, no credit card required.