The best alternative to Square Loyalty
Square Loyalty is limited to the US & Canada, costs $45+/month, and lacks wallet passes. Cockato works worldwide, starts free, and puts loyalty cards right in Apple & Google Wallet.
No credit card required · Free forever up to 50 members
Square Loyalty vs Cockato
See exactly how Cockato compares — feature by feature.
| Feature | Square Loyalty | Cockato |
|---|---|---|
| Free tier | No | Yes — 50 members |
| Starting price | $45/mo | $0 (free tier) |
| Apple & Google Wallet passes | ||
| QR code signup | ||
| SMS marketing | ||
| Email campaigns | ||
| Works worldwide | ||
| No app download required | ||
| Points & punch card programs | ||
| Multi-location support | ||
| Customer analytics | Basic | Advanced |
| API access | ||
| Custom branding | Limited | Full |
| Works with any POS |
Common Square Loyalty frustrations
US & Canada only
Square Loyalty is only available in the United States and Canada. If you operate anywhere else in the world, you simply cannot use it.
No free tier — starts at $45/mo
There is no way to try Square Loyalty without paying. At $45/month per location, costs escalate quickly for multi-location businesses.
No wallet passes
Square Loyalty doesn't offer Apple Wallet or Google Wallet passes. Customers have to remember phone numbers or use the Square app to check in.
No built-in SMS or email marketing
Square Loyalty tracks points but doesn't help you reach customers via SMS or email. You need additional paid tools to run marketing campaigns.
What you get with Cockato
A modern, wallet-native loyalty platform that works for any business — worldwide.
Available worldwide
Cockato works in every country. No geographic restrictions — launch loyalty programs wherever your business operates.
Apple & Google Wallet native
Customers save their loyalty card to their phone's wallet. No app download, no phone number lookup — just tap and go.
QR code signup in seconds
Customers scan a QR code, enter their name, and get a wallet pass instantly. Average signup time: under 10 seconds.
Built-in SMS & email marketing
Send targeted campaigns, birthday rewards, and re-engagement messages directly from Cockato — no third-party tools needed.
Free forever for small businesses
Get started with up to 50 active members completely free. No credit card required. Paid plans start at just $9.99/month.
Works with any POS system
Cockato isn't locked to one payment system. Use it alongside Square, Toast, Clover, Lightspeed, Shopify, or any other POS.
Switch in 3 simple steps
Create your account
Sign up free on Cockato in under 2 minutes. Set up your business profile and customize your loyalty program.
Print your QR code
Place the QR code at your counter, on receipts, or on table cards. Customers scan to join — no app needed.
Customers start earning
Every visit or purchase earns points or punches. Wallet passes update automatically — your customers will love it.
10s
Avg. signup time
Via QR code
4.8★
User rating
From 127 reviews
40%
More repeat visits
Avg. increase
$0
To get started
Free forever tier
"We switched from Square Loyalty because it wasn't available in Australia. Cockato took 5 minutes to set up and our customers love the wallet passes."
James K.
Owner, Melbourne Coffee Co.
Frequently Asked Questions
Ready to switch from Square Loyalty?
Join thousands of businesses that chose Cockato for simpler, more powerful loyalty. Free to start, no credit card required.